Updated: Aug 19, 2020
Can't Convince Them? Confuse Them.
When starting out, most, if not all of us would inevitably be overwhelmed by the sheer amount of information to process.
That's perfectly normal.
You just have to keep on reading, and learning along the way. After some time, you should get better at it, and be able to understand the story the numbers are telling.
Investing isn't rocket science, we don't have to go full John-Nash-in-A-Beautiful-Mind mode. Spoiler Alert: For the quantitative part, simple math works good enough. Instead of going into A-Beautiful-Mind territory, it's more valuable to spend that time understanding the qualitative part of the business .
That said, even as seasoned investors, some of the things we read about still surprise us from time-to-time. For us, an interesting one was WeWo**'s "Community Adjusted EBITDA". Well that's certainly new.
As a rule of thumb, if you (as somewhat of an experienced investor) are unable to even have a basic grasp of what it means after reading it 3 times (of course with some help from Google), then it might not be you. The business could legit be too complicated for most people to grasp, or someone could also be confusing you just for the fun of it.
Either way, it might be better to move on.
There's plenty of simpler fishes to catch in the sea of investment.
As always, "Come for the laughs, stay for the fun times".